Since 2009, our team has been partnering with the Hong Kong Council on Smoking and Health (COSH) to coordinate the “Quit to Win” Community Smoke-free Campaigns. Every year, we organize about 70 recruitment sessions at smoking hotspots in all 18 Districts in Hong Kong, and motivate more than 1000 smokers in the community to make quit attempt. We provide innovative brief cessation advice using the “AWARD” model and put forward cost-effective combined interventions including active referral and instant messaging to increase abstinence. Since 2014, we have helped more than 7000 smokers with approximately 15% quit rate.  This saves around 500 smokers from premature death according to the WHO’s statement “1 of 2 smokers will be killed by smoking”. The large-scale territory-wide campaigns have also raised public awareness on smoking hazards and promoted local cessation service utilization.